Who We Are
Vets in England operates almost 200 websites helping animal owners find and choose the right vet for them. We build technology that helps independent veterinary practices compete on trust, clarity, and transparency — the same principles now mandated by the CMA. This helps you attract new clients with better public information, while giving your team less day-to-day friction and clients a more consistent experience. We shape our strategy with independent practices through our Tech Steering Group.
CMA Compliance Checklist
Comprehensive Price Lists
Publish once — appears on your profile, website, and open API.
Data to Comparison Sites
Open API distributes prices to RCVS and third-party tools.
Ownership Disclosure
Independent or corporate — labelled across all channels.
Prescription Fee Cap
Tracked and flagged if above the £21 / £12.50 cap.
Pet Plan Breakdowns
Plan vs standard pricing shown side by side.
Opening Hours Sync
Update once — syncs to website, directory, Google, and AI.
Cremation Pricing
Individual, communal, and add-on options included.
Written Estimates
Shareable, itemised estimates for £500+ treatments.
Complaints Process
Transparent in-house procedure on your managed website.
Our Tech Tools
Practical tools designed to help independent clinics stay visible, work faster, and give clients a more consistent experience.
ChatGPT
Native integration helps your clinic be discovered through AI searches.
Pricing Network
Publish your prices once. We format them for CMA compliance and distribute them via our open API to comparison sites, your website, and AI tools.
Website Refresh
Get a CMA-ready website that displays your prices, ownership status, opening hours, and complaints process in one managed place.
Animal History Sharing
Request and share animal history with other clinics in a GDPR-compliant way.
Message History
See an overview of all messages your clinic has received through the site.
Opening Hours
Update once, sync everywhere — your website, our directory, Google, and AI tools. Exactly what the CMA expects.
Our Mission
Vets in England exists to make it easier for pet owners to choose a local vet with confidence, while helping veterinary practices present accurate, transparent information in one place. We bring key information together so people can compare clinics fairly — location, services, animals treated, reviews, prices, and our unique Our Score.
The CMA's reforms align directly with what we've been building: a single, consistent view of veterinary care across England that helps practices build trust, meet transparency requirements, reduce admin friction, and give clients a better experience.
Why Claim Your Clinic?
Your profile is often the first impression a new client gets. With CMA compliance deadlines approaching, claiming helps you control your information, publish prices, and show pet owners what you actually do.
Verified Badge
Make it easy for owners to call, visit your website, and find the right information fast.
Control Your Profile
Update your services, hours, prices, and contact details to ensure pet owners have accurate information — and meet CMA transparency requirements ahead of the deadline.
Increase Your Ranking
By claiming your profile, you can add more information which will allow you to climb our rankings.
Find Your Clinic
Search for your veterinary clinic by name, postcode, or the town it's located in. Once you find it, you can submit a claim to manage the listing.
Join the Tech Steering Group
Built with independents, not just for them. We're always open to new clinics joining our Tech Steering Group.
- Shape the future of the industry with direct input on product direction.
- Get first access to new technology before wider rollout.
- Receive a free website refresh as part of the group.
Quarterly Awards
Our listed clinic scores are refreshed every quarter to generate a new Our Score. Winning clinics will be awarded a special rosette on the site and will have the opportunity to purchase our complete media pack designed for maximum impact across all marketing channels.
Social Assets
16:9, 9:16 & 4:5 formats for Instagram, Twitter and Facebook feeds
Hard Copy Posters
Perfect for door-to-door, in-clinic displays and local business handouts
A4, A3, A5
Foiled Certificate
Frame and display in your reception area
A4 Print-Ready
Award Rosette
Versatile seal for any marketing material
800×800
And much, much more...
Why It Matters
Drive Leads
Award-winning clinics see increased enquiries. Recognition catches attention and turns browsers into bookings.
Inspire Trust
Pet owners want proof you're the best choice. A visible award builds confidence before they even walk through the door.
Marketing Support
Unlock the option to purchase our Vets In England winner marketing assets. Designed for maximum impact across all marketing channels.
Use Cases for Independent Practices
We focus on practical outcomes: helping independent practices attract the right new clients, improve day-to-day client experience, and stay ready as transparency expectations rise.
Attract new customers
- Help pet owners find you when they search locally. We've already delivered 3,997+ high-intent leads.
- Build trust before the first call with a verified profile and verified badge.
- Stand out with transparent, consistent information on services, hours, and key details.
- Use quarterly awards and the winner media pack as an easy marketing moment each quarter.
- Be discoverable inside ChatGPT as more owners use AI to decide who to contact.
Improve experience for existing customers
- Reduce repeat questions by keeping key practice information accurate and easy to find.
- Make it easier for clients to choose the right service and know what to do next.
- Create a consistent experience across where owners discover you, from search to listings to AI.
- Use claimable profiles and Our Score context to set clear expectations before clients contact you.
Meet the CMA requirements
- Publish a comprehensive price list for standard services — consultations, vaccinations, diagnostics, and more.
- Make your independent or corporate status clearly visible to pet owners.
- Provide pricing data in a structured, comparable format via our open API for RCVS and third-party comparison sites.
- Keep your hours, contact details, and profile current across all channels automatically.
- Display prescription fees and ensure they sit within the new CMA cap.
- Show pet care plan breakdowns so owners can compare value.
What is Our Score?
Our Score is a simple way for pet owners to compare clinics using consistent signals. It brings together key factors that matter to owners and helps them understand why one clinic may appear ahead of another.
How is it calculated?
Reviews & Ratings
Google reviews provide real feedback from pet owners. Higher ratings and more reviews boost your score.
Profile Completeness
Complete profiles with photos, hours, services, and contact details help owners make informed decisions.
Engagement
Responding to reviews and keeping information current shows you care about your online presence.
How to Improve Your Score
You improve it by making your real-world profile clearer and more complete.
Publish your prices — now a CMA requirement, and a key factor in your score
Provide clinic information like opening hours, contact details and more
Collect reviews regularly. We consider review rating, recency and sentiment
Consider emergency / out-of-hours cover
Add verified details like website, email address and phone number
Find Your Clinic
Search for your veterinary clinic by name, postcode, or the town it's located in. Once you find it, you can submit a claim to manage the listing.
Frequently Asked Questions
What does the CMA report mean for my practice?
When do I need to comply?
Does Vets in England handle the pricing requirements for me?
Do I need to change my signage for ownership disclosure?
Is claiming my clinic free?
How do you verify me?
What if I have multiple branches?
Does claiming guarantee a higher score?
Is the new website really free?
Find Your Clinic
Search for your veterinary clinic by name, postcode, or the town it's located in. Once you find it, you can submit a claim to manage the listing.